The Uplevel Experience

Business clarity coaching, custom website design and training for women who are ready.

Book a discovery call with Diana to see if this offering is right for you, learn more about your options, and sort out what you need.

Whether you're just getting started, or you've been running your business for years without a website that truly represents you — you're here because something needs to change. Maybe you're tired of sending people to a site that makes you cringe. Maybe you've been putting this off because it always felt too expensive, too complicated, or too far outside your wheelhouse. Maybe you've outgrown what you have, or you're finally ready to invest in the thing you've been meaning to do for a long time. Whatever brought you here, you're in the right place. Building a website has a reputation for being overwhelming — and honestly, that reputation isn't wrong. Most women I work with have either tried to piece something together themselves, paid someone who left them more confused than when they started, or simply never found the time to make it happen. None of that is a reflection of your capability. It's a reflection of a process that was never designed with you in mind.

What I offer is different, and I want to be straightforward with you about how.

This isn't a template swap with your logo dropped in. This isn't a hand-off where you get the keys and a wave goodbye. This is a full, done-with-you experience where we clarify your business first, build your website around that clarity, and make sure you walk away genuinely confident — not dependent on anyone else to keep it running.

"This felt like an uplevel in my business. She doesn't just help you build a website — she coaches you through the decisions that make everything else easier." — A recent client

That's exactly what this is, and if that's what you've been looking for, keep reading.

For women who are ready for more than just a website.

Before we build your website, we get your business crystal clear.

A done-with-you business clarity coaching and custom website design experience — built exclusively for women entrepreneurs who are ready to step into their next level.

Here's everything we do together.

Most websites fail not because of bad design — but because the business behind them isn't clearly defined yet. Offerings are fuzzy. Boundaries are missing. The work isn't as streamlined as it could be. A beautiful website built on an unclear foundation will still underdeliver. So we fix the foundation first.

Deep-dive Discovery Session Not just a design intake — a real business conversation. We look at what you offer, how you've been presenting it, where clients might be confused, and where you might be leaving money on the table or energy on the floor. This single session often produces more clarity than months of going it alone.

Business clarity coaching woven throughout — This isn't a separate coaching package bolted on — it's embedded in every decision we make together. As we build each page of your site, we're asking the hard questions: Is this offering clearly defined? Does this language set the right expectations? Are your boundaries and processes built in?

Clarified offerings and services — What you do, who it's for, and what clients can expect — unmistakably clear. No more vague service descriptions that attract the wrong inquiries or undervalue what you bring.

Client boundaries and expectations built in — Right into the language, the structure, and the flow of your site. How you work, what's included, what isn't, how to book, how to communicate — all woven in so your website does the pre-qualifying work before anyone ever reaches out.

Fully custom Squarespace website — Up to eight pages, built to reflect the business we've just clarified together. Not a template. Not a guess. A considered, intentional design that reflects exactly who you are and how you work.

Complete e-commerce store or booking system — Fully configured and ready to work from day one — with all the clarity and boundaries we've built together baked right in. Payment processing, confirmation flows, listings — all of it set up properly.

Full revision round — You review every page together, share feedback, and we refine until it genuinely feels like you — and like the business you're stepping into, not just the one you've had.

Live launch — together — You're there for the moment your site goes live. No waking up to an email saying 'it's done.' We do it side by side.

Personal 1-on-1 Zoom training sessions — Two to three sessions built specifically around your site, your content, and what you'll actually need to do. Not a generic tutorial — a real walkthrough of your real website, with me on the call.

30 days of post-launch email support — For questions, reassurance, and guidance as you settle in and start using your site on your own.

This is what it looks like when a website is built on a clear, confident foundation. Want to see how the process unfolds step by step?

Here's exactly how we work together.

Clarity first. Design second. Launch together.

This is the order of operations that makes everything work. We don't skip steps. We don't rush the foundation. Here's how it unfolds.

Step one: We talk — really talk.

Your discovery call isn't a sales call. It's the beginning of the clarity process. We talk about your business, what's working, what isn't, and what you need your website to accomplish. By the end, we both know if this is the right fit.

Step two: We dig into your business.

Our deep-dive Discovery Session gets us into the real work — your offerings, your clients, your boundaries, your goals. This is where the coaching begins and where most women tell me they already feel a shift. We're not just preparing to build a website. We're preparing you to run a cleaner, clearer, more confident business.

Step three: We build with intention.

With your business clear and your foundation solid, I design your custom Squarespace site. Every page, every word, every design decision is made in service of the clarity we've established together.

Step four: You review and we refine.

You see the full site, share your feedback, and we move through one structured revision round together. We don't stop until it genuinely feels like you — and like the business you're stepping into.

Step five: We launch.

Together. You're there. It's yours.

Step six: You learn to own it.

Your personal training sessions teach you exactly how to manage, update, and grow your site yourself. No more depending on someone else every time you need to make a change. This is where the confidence becomes complete.

Step seven: You're supported.

Thirty days of post-launch email support while you settle in and start showing up with your full clarity and confidence intact.

Ready to talk about what this investment looks like — and how Vermont women may be able to access it at no cost?

Pricing and the VSAC Advantage Grant are below.

Your Investment

Straightforward pricing. Real value. No surprises.

I've structured this offering in three tiers so you can choose the level of scope and support that fits where you are right now. Every package includes business clarity coaching, custom design, e-commerce or booking setup, personal training, and post-launch support.

The Foundation | $2,200 · Grant-eligible

Best for simpler businesses needing a clean, professional online presence. Up to 5 pages, e-commerce or booking setup, discovery and brand session, 1 revision round, 1–2 Zoom training sessions, custom reference guide, 30-day email support.

The Full Launch | $3,500 Most popular · Grant-eligible

The complete experience. Up to 8 pages, full e-commerce or booking setup, payment processing, copywriting guidance, 1 full revision round, live launch together, 3 Zoom training sessions, custom reference guide, 30-day email support.

The Full Vision | $5,000 · Grant-eligible

For businesses with a larger scope — more products, services, or content. Up to 12 pages, extended listings, copywriting guidance throughout, 2 revision rounds, 4 Zoom training sessions, custom reference guide, 60-day email support.

Not sure which tier is right for you? That's exactly what the discovery call is for. We'll talk through your needs and I'll give you a straight answer — no upselling, no pressure.

Payment plans are available for all packages. Typically structured as 50% at the start of the project and 50% at launch. Customizing your monthly amount and the duration of the plan is also available.

The VSAC Advantage Grant is a grant specifically available to Vermonters who are investing in their professional growth, and this offering is designed to be eligible. That means if you qualify, the full cost of your custom website design, e-commerce or booking setup, and personal training sessions could be completely covered by grant funding. Not partially. Fully. I know that changes things. I know that for a lot of women, the cost is the reason this keeps getting pushed to next quarter, next year, someday. The grant exists to remove exactly that barrier. You can apply through VSAC.org or click here for the grant. Note: in the application please enter website training and building course, so they know what you are applying for. I can't apply for you, but I can make the process as straightforward as possible. Grant funding is limited and application cycles have deadlines. If this is on your radar, don't wait.

You didn't come this far in your business to have a website that holds you back.

Ready to get started?

Book your discovery call below.

Why this offering is different than the others.

Women-only, Women-centered

This space is intentionally designed to feel supportive, judgment-free, and encouraging — not intimidating.

Graphic Designer + Web Designer

You're getting both in one with 20+ years of experience, and visual quality that goes well beyond a standard Squarespace template build.

Up-Level your business

Receive coaching on how you offer your services and communicate with your clients. Create clear boundaries and expectations.

Training is baked in

Most web designers hand off and disappear. You'll walk away knowing your site inside and out, and will have confidence on how to move forward.

Featured Website

A place to rest, renew and escape in a private peaceful place.

  • "This felt like an uplevel in my business. She doesn't just help you build a website — she coaches you through the decisions that make everything else easier."

    A Recent Client.

  • "A professional team that delivers on their promises."

    Former Customer

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer

Let’s Work Together

If you're interested in working with Diana, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.

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